Michael
Appiagyei
Global marketing leader driving growth for world-class entertainment brands.
Award-winning commercially astute Marketing Executive with almost two decades of experience leading marketing initiatives for top global brands, including AS Roma, Netflix, Sony PlayStation, Sky, and Guardian News & Media.
Proven track record in brand strategy, global campaign execution, digital innovation, and audience engagement.
Delivering revenue growth and elevating brand equity worldwide. Adept at leading high-performing teams and orchestrating comprehensive B2C and B2B marketing strategies that drive results.
Experience
AS Roma
Sony Playstation
The Guardian
Netflix
Sky
Design Week
2023 – present
2021 – 2022
2017-2021
2016 – 2017
2011 – 2016
2009 – 2011
Expertise
❇︎
Global Brand & Franchise Strategy
Developing long-term marketing roadmaps for high- profile franchises.
✬
Extensive Entertainment Marketing Experience
Experience in theatrical, gaming, and sports marketing, with a deep understanding of consumer engagement.
✺
Creative Leadership & Campaign Execution
Managing full ATL & BTL marketing campaigns across multiple territories.
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Digital & Social
Media Strategy
Leveraging analytics and performance data to optimise reach and engagement across campaigns.
✣
Revenue Growth & P&L Management
Developing long-term marketing roadmaps for high- profile franchises.
✴︎
Stakeholder & Team Leadership
Managing cross-functional teams and liaising with senior executives at a global scale.
Campaigns
As Roma
Season Ticket Campaign 2025
As Roma
Christmas 2024
As Roma
Stadium Activation
As Roma
Christmas 2024
Playstation //
Detroit: Becoming Human
As Roma
Christmas 2024
Playstation //
Detroit: Becoming Human
Additional
❇︎
Brunel University
BA (Hons) Film/TV & American Politics (2:1)
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Industry Experience
Entertainment, Film, Gaming, Sports, Media
✣
Software & Tools
Google Analytics, Adobe Creative Suite, CRM Systems
Contact
Please ask for phone number.
References available on request.
Download the one pager CV to print